Instagram DM Sales
How should I answer "how much?" questions in DMs?
Direct answer
Give the price immediately, then keep the conversation alive: state the price, add the product photo or variants, and follow with one question that moves toward the order ("which size?", "delivering to Cairo?"). Never answer "check our page" or "sent, check your requests"; price-dodging loses buyers and breeds distrust.
The formula
[Price] EGP, and shipping to [their city] is [amount]. [photo or variant options] Which color would you like?
Three parts: the direct answer, proof they can see, and a forward question. The forward question is what separates an answered inquiry from a started sale.
Why dodging the price backfires
- Customers read a dodge as either "too expensive to say" or "not a serious store." Both kill the sale.
- "Check the link in bio" converts a hot, in-chat buyer into a lukewarm website visitor, the exact wrong direction.
- In a DM-native market, the price question IS the buying signal. Treat it like a customer at the till, not an interruption.
Handling the "bekam?" flood
Price questions are the highest-volume message type a regional store gets: identical, constant, and each one a live buyer. That makes them both tedious for humans and perfect for automation, since the answer needs your live catalog (price, stock, variants) rather than creativity. ReplAi pulls all of that from Shopify and answers in the customer's own language in under 14 seconds, then keeps the conversation moving toward the order, which is exactly the pattern behind Bronze's 13x DM sales month.
Last updated 2026-07-09