Can customers place orders inside Instagram DMs?

What in-DM ordering looks like

1. Customer asks about a product; the conversation settles variant and quantity.
2. The address, phone number, and payment preference (COD or card) are collected in the same thread.
3. The order is created in Shopify with everything attached, exactly as if it came through the web checkout.
4. The customer gets the confirmation and later tracking updates in the channel they already use.

From your side, it is a normal Shopify order: same fulfillment flow, same reports, same courier handoff.

Why not just send a checkout link?

Links have their place (card payments especially), but each redirect sheds buyers: the app switch, the form, the unfamiliar page. A customer who has been chatting comfortably in Arabic hits an English checkout form and stalls. Keeping the whole transaction inside the conversation matches how the customer wanted to buy from the first message.

Doing this at volume

Manually, in-DM ordering means your team re-types orders into Shopify all day, with typos in phone numbers as the recurring tax. Automated, the chat itself writes the order. ReplAi searches your catalog from the customer's description or photo, checks stock, collects the details conversationally in Arabic, Franco, or English, and creates the COD or card order in Shopify without a human touching it.