Comparison

ReplAi vs Zoko

Both products put a Shopify catalogue inside a chat thread. The split is what happens next, and where you sell.

How Zoko describes itself

A WhatsApp commerce and marketing platform for Shopify brands, aimed at WhatsApp-first markets like India and Brazil.

Source: zoko.io, checked August 2026.

CapabilityReplAiZoko

WhatsApp Business

Catalogue in the thread, templates, broadcasts.

Instagram and Messenger

The same agent, same inbox, same order history.

Storefront web chat

One script tag on your Shopify theme.

Egyptian Arabic and Franco

Arabizi written in Latin characters, gender-aware replies.

Places the order in the chat

Cash on delivery or card, without leaving the conversation.

COD confirmation before dispatch

One tap from the customer. Cut Blaze's RTO from 30% to 15%.

Files returns and exchanges

Against the exact line item, offering the swap before the refund.

Self-serve returns portal

Branded, with zone fees and pickup booked on your courier account.

Cancels and edits unshipped orders

Items, quantity, address, phone, recipient.

Bosta and ShipBlu

Tracking and pickups under your own courier contract.

Finds a product from a photo

The customer sends a picture, the agent returns the SKU.

Voice notes

Transcribed and answered, in dialect.

Marketing broadcast campaigns

Bulk sends and campaign flows to a saved audience.

YesPartialNoNot stated publicly

ReplAi columns are shipped capabilities, checked against our production code. Zoko columns come from their own public site. A dash means their public material does not say either way, so we have not guessed. We do not publish their prices, because third-party sources disagree on them.

The case for us

When to pick ReplAi

  • Your customers write in Egyptian Arabic or Franco. The agent reads Arabizi in Latin letters, answers in the same register, and gets the gender right.
  • Cash on delivery is most of your revenue. Every order is confirmed on WhatsApp before dispatch, which took Blaze's return-to-origin rate from 30% to 15% in a month.
  • Returns and exchanges eat your team's day. The agent files them against the exact line item, offers the swap before the refund, and books the pickup on your own Bosta or ShipBlu account.
  • You sell across Instagram, Messenger, WhatsApp and your storefront. One agent, one inbox, and the customer's history follows them between channels.
  • You want the conversation finished, not escalated. It searches the catalogue, matches a photo to a SKU, transcribes voice notes, places the order, then tracks, edits or cancels it.

When to pick Zoko

  • You sell in India or Brazil, the markets Zoko is built for.
  • Bulk WhatsApp marketing campaigns are the job. That is their product and we do not ship it.
  • WhatsApp is your only channel and you do not need Instagram or Messenger in the same inbox.